Encyclopædia Britannica Article
Graphic design in the 20th century
Graphic design in developing
nations
Late in the 20th century, increasingly accomplished graphic-design
activity began to appear in developing nations. These advancements
occurred because of a number of factors, including expanded access
to professional education at local schools and abroad, the increased
availability of computer and printing technology, and a growing
base of industrial, cultural, and communications-industry clients.
Designers from these nations often drew upon established design
approaches from industrialized nations, but they commingled these
lessons with local and national traditions in their quest for effective
visual communications.
Shiva, Ghobad: poster
Poster commemorating the birth of the 13th-century
Iranian poet Saadi, designed by Ghobad Shiva, 1984.
In the Middle East, graphic designers often applied
new technology to depictions of traditional subject matter and iconography.
Throughout the late 20th century, Iranian graphic designer Ghobad
Shiva evoked the colour palette, traditional Arabic calligraphy,
and page layouts of ancient Persian manuscripts in his graphic work,
which ranged from packaging to advertising and editorial design
to stage sets. His poster (1984) celebrating the 800th anniversary
of the birth of the renowned Iranian poet Saadi, for example, displays
his exquisite control of colour and his ability to create a vibrant
image. These stylized illustrations continued the traditions of
ancient Persian manuscript books, but within the context of a contemporary
design idiom.
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http://www.britannica.com/eb/article-242778/graphic-design
